For more than 30 years, Gennifer Biggs has crafted distinctive communications ranging from journalism to corporate messaging — and everything in between. For the last decade plus, she has used her experience to create and execute effective marketing and communications strategies for technology companies both large and small, working with businesses ranging from SMB to enterprise. In her varied roles as a marketing business owner and as a member and leader of creative, high-performing marketing teams, she has gained insight and experience about the impact communications in all its forms can have on businesses.
Before joining the leadership team at managed services provider Exigent Technologies as director of marketing, she helped craft the partner storylines for global vendors such as Citrix and Autotask. She is the former U.S. marketing communications lead for Ingram Micro, where she was responsible for the development and execution of Ingram Micro's strategic messaging and both customer and internal communications across the Americas.
Gennifer has helped several startups craft their unique value proposition and create brand recognition in the cybersecurity and manufacturing technology markets. As owner of Generate Marketing & Communications, she provided strategic guidance to IT companies focused on the MSP community. She also served as director of channel communications for WhiteFox Marketing, a boutique PR firm in Southern California.
Biggs' other experience includes extensive work in higher education, advertising and public relations, and nearly a decade spent as a newspaper reporter in Chicago.
She's passionate about mentoring women in the technology industry, using her communication experience to empower nonprofits, and animal rescue.
Gennifer lives in Erie, PA. She is an avid kayaker and scuba diver and mom to two beloved dogs.
